Advert

Advert.

This is our completed advert.

Digipack Photo's.

                                     Front Cover

                                     Inlay 1.

                                     Inlay 2.

                                     Inlay 3.

                                     Inlay 4.

                                     Inlay 5  

                                 

                                     Back Cover.

These are our finished and completed digipack photo's. We have the front cover, the inlays and then the back cover.

Evaluation

Question 1

In what ways does your media product use, develop and challenge conventions of music video's?

A convention that we used to challenge our media video was the use of intertexuality in our video. We decided that we wanted our music video to have the feel of a 'rom com' and show the relationship between our artist and his girlfriend. However, unlike the normal romantic movie conventions, we decided that our music video wasn't going to have the typical happy ending. We showed this by having the girl walk away from our artist at the end of the music video and leave him. We used hand held camera shots to show that throughout the music video they appear to be happy, which gets the audience interested, but also makes it more of a twist when at the end the girl decides to leave. We used a fast cutting rate when the couple are together to show that they are happy, and then use a slower cutting rate when the artist is alone and she has gone, to show the contrast. 

A convention that we used was that we included the typical indie narrative to performance shots. We made sure that the audience got a range of shots, of the story line so that they understood what was going on, and also shots of our artist performing. This way the audience get a range of shots and can see the artist doing what he does best, which is performing to his audience. It also meant that the audience became engaged and interested in the narrative behind the song and understand the meaning in the lyrics. Indie artists do this regularly to get the audience interested and also to show their musical talents off to their audience.

A convention that we developed was the idea of showing the artist on the digipack. We decided to develop this, and add mystery to our artist by not showing his face. We thought that it meant that the audience want to see more to know who the artist is, as they can't tell from our digipack photo's. In other digipack photo's from other artists, you normally can see their face and they are making some sort of eye contact with the audience. However, in ours we wanted to make the audience want to see the video to reveal the mystery of the artist.

Question 2





Question 3




We have annotated our media video above for our question 3. We used the help of audience feedback to do this question.


Question 4


 

Adverts and Websites.

The purpose of having websites and adverts is to make sure that the audience are informed about the release of the artists album, to give them reviews and bonus features and to give the audience something extra.

It means that the audience are able to have a connection with the artist and find out more about them as a person. It also keeps them up to date with release dates and tells them what songs will be on the album and how much it will cost them to download and to buy. 

There is normally:

The title of the album.
Image of the album.
Straplines.
Reviews.
The production company.
A website.
Theme.
Links to purchases, i.e - Amazon, Play.com
A colour scheme.
CD/DVD logo.
Artist image.
Record company.
Star ratings.

Title of the album:

The title of the album tells the audience what the album will be called and what they need to type in if they wish to search for the album and find out a bit more background on it. 

Image of the album:

On the advert there will be an image of the album so that the viewer knows what the album is going to look like, so that if they go into a store they will be able to recognise it. 

Straplines:

A strapline tells the buyer basically who the artist is, what they do and also why they should buy the album. It is meant to attract the customer and make them remember the album and also the artist. 

Reviews:

This gives the audience the chance to see what respected companies/people think of the album. For example, there could be reviews from Q magazine, which is known for their knowledge in music. People trust these reviews as they trust the opinion that they have. It might make them more likely to want to buy the album and listen to the artists music. 

Production company:

The production company will be on the advert/website as it shows that the company believe in the album and also tells the audience some background information in who helped to create the album.

Website:

The website allows the audience to get some extra added bonus' and research the artist in more detail. They could offer prizes and competitions that gets the audience involved and more likely to want to buy the album.

Theme:

There is normally a theme to the advert and website. An example of this could be Ed Sheeran, his theme is 'simple' and a 'do it yourself' look to all of his adverts. It is part of the character that he has made himself in to. 

Links to purchases: 

This tells the audience where they can buy the album, and shows them the prices of it. It means that they can get involved and show support by purchasing it. 

Colour scheme:

There is normally a colour scheme for the album. This means that the buyer can recognise the album when they come to buying it. It also means that the artist can choose something that they think that the audience would like in that genre of music.

CD/DVD logo:

If there is a logo that the audience can recognise it means that the artist can use this on every album/single that they produce that the audience know. Ed Sheeran uses the little paw logo, and his fans know this as something that represents him.

Record company:

Again, this tells the audience about who was involved in producing and creating the company. It also shows the record company are proud to show that they worked with the artist and believe in them.

Artist Image:

The artist on the advert or website straight away shows the audience who it is that has made the website and means that it is easily recognisable for them.

Star ratings:

Again, this shows what other people think of the album. It looks good if the album has got a lot of stars, which at a glance shows the audience what other people, magazines and newspapers think of the album.

Problems encountered whilst editing.

One of the problems that we found when editing was we found that some of our night time shots were too dark. We overcame this by brightening the shots, so that the parts that we needed were visable. Luckily we took a lot of takes of the same shots, just to make sure which meant that when editing we could pick out which shot we thought looked the best and then brighten it. 

Another problem that we faced was that our storyboard was quite difficult to stick to. When creating it we hadn't left enough time inbetween shots, so if we had of stuck to it completely then some of our shots would of been too fast and the audience would of had problems with understanding the storyline that we wanted.

Music Video.

Here is our finished piece of coursework. Now that the video has been completed, we will be starting to work on the photo's for our digipack and creating the album and advert for our artist. 

Editing.

Yesterday we had an editing day which meant that we had the whole school day to edit our music video and put the finishing touches to it. We have now finished, and will be exporting it and then putting it on You Tube so people can watch it and give us some feedback. We are now concentrating on starting to look at our evaluation questions about our music video in which we will be looking at how we challenged the conventions of a music video, and also how we used conventions from a typical indie music video.

Filming Progress.

We have got the majority of our shots done, but we still have to film the prelude and some of the car scenes. We are planning on doing this tomorrow. We will be going filming after school to get the final shots done in time for our editing day which will be on Thursday. 

Thursday will allow us to finish off any editing that we need to do, and make any changes that might be needed to our video. We will be then making sure that the transitions between shots are clean and that there are no mistakes and that it looks professional. 

Editing.

So far, we have been editing our media piece and putting in all of the shots that we need. We have not stuck completely to our original story board as we found that we hadn't left enough time in between shots so it made it difficult to cut all of the shots to the timings that we had originally planned.